Description

Tenfold, a trusted community partner focused on achieving quality, fair and affordable housing for all community members, was challenged with a diluted brand perception and inter-departmental disconnection. Donors were confused about how Tenfold’s mission differed from similar community organizations. Team members operated in silos without realizing they could have greater impact if they collaborated. Tenfold’s objective was to rebrand with a campaign featuring external and internal messaging to encourage audiences to think holistically about the organization.

A collaboration with Fig Industries.

Deliverables

• Brand & creative audit

• Campaign concept

• Brand messaging