Description

Prior to the Library’s launch of a $10M capital campaign to build a new state-of-the-art library, we developed the name FABULAS to represent the campaign name and story. In Latin “fabulas” means stories.

This positioned the Library as a place with many stories of lives enriched by free public access to educational resources, programs, and more; and elevated its role in the life of the city, while playing on the homonym “fabulous” to create a spirit of celebration and a reason to give.

A collaboration with Fig Industries.

Deliverables

• Capital campaign naming / concept

• Script writing

• Collateral

• PR writing / media relations